This Privacy Policy explains how Vego ("we", "us", the "App") collects, uses and shares information when you use our mobile application. We built Vego to help you plan plant-based meals, shop, and eat out — and we try to collect only what is needed to do that well.
The data controller is Jacopo Giannetti, operating the Vego application. You can reach us at any time at privacy@hellovego.com for privacy questions, or support@hellovego.com for everything else.
We do not access your photo library beyond the images you explicitly pick, we do not collect precise location, we do not access your contacts, and we do not use a crash reporting SDK. If you have chosen in iOS Settings to share analytics with developers, Apple may provide us with aggregated crash reports — that is Apple's mechanism and you control it there.
We do not track you. Vego does not ask for App Tracking Transparency permission, does not use the advertising identifier, and does not share your data with anyone for cross-context behavioural advertising. Advertising measurement, where it happens, relies on Apple's privacy-preserving aggregate reporting (SKAdNetwork), which does not identify you.
| Purpose | Legal basis (EEA/UK) |
|---|---|
| Generating recipes, grocery lists and substitutions tailored to your taste profile | Performance of a contract |
| Analysing menu photos and product barcodes you scan | Performance of a contract |
| Extracting recipes from links and posts you share with the App | Performance of a contract |
| Syncing a shared grocery list with the person you invited | Performance of a contract |
| Creating and securing your account | Performance of a contract |
| Managing subscriptions, trials and restoring purchases | Performance of a contract |
| Measuring feature usage and AI costs, fixing bugs, preventing abuse | Legitimate interests |
| Understanding which channels bring people to Vego | Legitimate interests |
| Sending you notifications and Live Activities (if you allow them) | Consent |
Your dietary profile and food exclusions are used solely to condition what the App generates and shows you. We are aware that dietary choices can reflect health conditions, religious beliefs or ethical convictions. We do not ask why you eat the way you do, we do not infer it, and we do not use this information for advertising or share it with advertisers.
Vego uses artificial intelligence to generate recipes, create dish images, and read what you scan or share. Specifically:
Please do not scan documents containing personal information: the scanning features are designed for menus and product packaging only.
We share information with a small number of providers who process it on our behalf. Each is bound to protect it to the standard described in this policy.
| Provider | What it does | What it receives |
|---|---|---|
| Google Firebase | Authentication, database, file storage | Your account, content and scanned photos |
| Google (Gemini API) | AI generation and image/video analysis | Preferences, menu photos, imported content |
| fal.ai | Dish image generation | A text description of the recipe |
| Third-party social download provider | Retrieving public TikTok/Instagram posts | The URL of the post you shared |
| Open Food Facts | Public product database lookups | The barcode number |
| Apple | Sign in with Apple, subscriptions, push notifications | Account identifier, purchase data, push tokens |
| Superwall | Displaying and testing subscription offers | Account identifier, subscription events |
| AppsFlyer | Install attribution and product analytics | Device and app data, usage events |
We do not sell your personal data, and we do not share it for cross-context behavioural advertising.
Vego lets you share grocery lists with one other person. If you use this feature:
Our providers may process data outside the European Economic Area, including in the United States. Where this happens, transfers are covered by appropriate safeguards such as the European Commission's Standard Contractual Clauses or an adequacy decision.
When you delete your account, everything above is erased immediately, except records we must retain by law.
Depending on where you live, you may have the right to access, correct, delete or export your data, to object to or restrict processing, to withdraw consent, and to lodge a complaint with your local data protection authority (in Italy, the Garante per la protezione dei dati personali).
Deleting your account. Open the App and go to Settings → Account → Delete account. This erases your profile, lists, saved recipes, scanned photos and sign-in credentials. It cannot be undone. If you would rather write to us, email privacy@hellovego.com.
Your subscription is billed by Apple, not by us: deleting your account does not cancel it. Manage or cancel it in Settings → Apple Account → Subscriptions on your device.
You can change notification permissions at any time in your device settings.
Vego is not directed to children, and we do not knowingly collect personal information from them. We do not offer the App to anyone under 16, or under the minimum age of digital consent in their country where that is lower. If you believe a child has provided us with personal information, contact us and we will delete it.
Data is transmitted over encrypted connections and stored with our providers using access controls. Requests between the App and our servers are authenticated and signed. No system is perfectly secure, but we take reasonable measures to protect your information.
We may update this Privacy Policy from time to time. If changes are significant, we will notify you in the App. The date at the top always reflects the current version.
Privacy questions and requests: privacy@hellovego.com
Everything else: support@hellovego.com